“[A] book that is useful for all manner of creative endeavors.”
— Library Journal (starred review)
“If you’ve ever felt like creativity was sometimes out of reach, this is the guide you’ve been waiting for.”
— Laurie Santos, host of The Happiness Lab podcast
“Wise, funny, and delightfully counterintuitive”
— Paul Bloom, author of Against Empathy and Psych: The Story of the Human Mind
“an evidence-based roadmap for sparking breakthroughs”
— Katy Milkman, author of How to Change
“This is a magnificent book. It is beautifully written, full of fascinating studies and compelling stories”
— Frank Keil, author of The Disappearance of Insight and Wonder